Thursday, May 13, 2010

Is Google Discriminating Against “Cougars?”

A website called CougarLife, a dating network targeted toward “women in their prime,” has called Google out for sexism because the search engine has classified CougarLife ads as not safe for families. But CougarLife’s CEO says Google doesn’t make the same distinction for “sugar daddy”-type dating sites, whose ads can be seen by anyone.

A Google rep told the National Post today that the classification of CougarLife ads as for-adults-only was “not just about the ad, it’s about the ad and the landing page of the site[...] Anything that’s considered non-family safe will not run on the Google content network at this point.”

But defining “family-safe” is a confusing exercise in community standards, it seems.

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